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Be unique.
Be accessible.
Hoissom (HOI-sum), a self-created skincare brand that introduces a more accessible product design. With the tagline, “Blossom your love for your skin,” it combines the word “blossom” in Cantonese (開花) and English, creating a meaningful, memorable identity.
Warm pastel colors match main skincare ingredient.
The Beginner
She needs a basic and simple skincare product for her daily routine with information about skin types.
The Skincare Lover
He is visually impaired who need a cap-free products with braille or embossed prints that would help him with identifying the products.